A merch and visual identity built to match the grit, energy, and community of Toowoomba’s MTB scene. Designed to feel bold, authentic, and worthy of the riders who wear it.
Brief:
TMBC wanted merch that actually felt like their community: gritty, energetic, and proud of the trails they ride.
Not generic. Not corporate. Something riders would genuinely want to wear.
What we built:
We created a merch range inspired by:
🚵🏼 Local trails
🚵🏼 The flow and grit of mountain biking
🚵🏼 Bold, punchy graphic design
The launch was supported with social content and reels to build hype and get the community involved from day one.
The Goal
To create merch that riders felt proud to rep, and a launch that matched the energy of the sport.
The Result
A successful merch drop backed by strong visuals, community engagement, and a brand presence that felt authentic to the MTB scene.
