A bold brand identity created to stand out in a sea of market stalls. Bright, fun, and full of personality - designed to stop people mid-walk and pull them in.
Brief:
Market stalls are noisy. If you don’t stand out, you disappear.
Paper Gems needed a brand that was unapologetically bold - something fun, playful, and impossible to walk past.
What we built:
We created a loud, joyful identity full of colour, personality, and movement.
Nothing safe. Nothing beige.
The branding was designed to:
🎨 Grab attention instantly
🎨 Feel fun and expressive
🎨 Translate easily across packaging, signage, and displays
It’s playful, proud, and full of character, just like the products themselves.
The Goal
To create a brand that didn’t just blend into a market… but stopped people in their tracks.
The Result
A high-energy, feel-good brand that turns browsing into buying and makes Paper Gems instantly recognisable.
