A bold, feminine rebrand designed to reflect Aquarius Lash Co’s next chapter - confident, elevated, and unapologetically polished. Built to feel luxe, modern, and aligned with the high-end experience they deliver in studio.
Brief:
After a period of major growth and a fresh new location, Aquarius Lash Co knew their brand needed to catch up with where the business was headed. The old look no longer reflected the confidence, professionalism, or elevated experience they were offering clients.
They wanted something bold, feminine, and modern - without losing warmth or personality.
What we built:
We created a brand identity that feels polished but powerful. Confident without being cold. Girly without being generic.
From the typography to the colour palette, everything was designed to reflect:
🎀 Growth and evolution
🎀 Confidence and self-expression
🎀 A luxe, feel-good experience from booking to lash bed
The final identity balances softness with strength - clean lines, bold type, and a strong visual presence that holds its own across signage, social media, and in-studio touchpoints.
The goal: To give Aquarius Lash Co a brand that matched their new level, one that felt professional, exciting, and completely aligned with the quality of their work.
The result: A bold, elevated identity that feels just as good as walking out of an appointment. Confident. Polished. And ready for their next chapter.
