A New Chapter In An Old Building
A heritage-inspired brand and website designed to honour the history of the space while creating room for something entirely new.
A heritage-inspired brand and website designed to honour the history of the space while creating room for something entirely new.
Client:
Sondrio on 67
Sondrio on 67
Category:
brand identity, website development
brand identity, website development
Sondrio on 67 is located inside a heritage-listed building in the heart of Pittsworth, so the goal was never to create something that felt overly modern or disconnected from the space.
Instead, the focus was on building a brand that felt like it belonged there.
The visual identity was inspired by the decorative metalwork featured throughout the building, with the intricate swirls from the front entrance influencing both the logo design and custom brand pattern used across the wider identity.
Alongside the branding, we created a website designed to showcase products, support future ecommerce growth and remain simple enough for participants to update and manage themselves.
Inspired By The Building Itself
Inspired By The Building Itself
Some of the strongest brand elements were already there.
Some of the strongest brand elements were already there.
One of the biggest challenges was creating a seamless experience for both ecommerce purchases and custom preservation enquiries.
Rather than introducing completely new visual motifs, we looked to the character of the building itself. The decorative ironwork became the foundation for the logo system and supporting brand pattern, helping create an identity that feels connected to the history of the space without feeling dated.
Rather than introducing completely new visual motifs, we looked to the character of the building itself. The decorative ironwork became the foundation for the logo system and supporting brand pattern, helping create an identity that feels connected to the history of the space without feeling dated.
