Taking Frenzy MTB from backyard brand to regional powerhouse
Taking Frenzy MTB from backyard brand to regional powerhouse
Taking Frenzy MTB from backyard brand to regional powerhouse
Toowoomba's mountain bike crew had outgrown their DIY roots. They needed a brand identity and website that reflected the quality of their service and the passion of their community.
Brand Identity
Brand Identity
Brand Identity
Website Build
Website Build
Website Build
Intensive
Intensive
Intensive

Brief:
Frenzy MTB needed more than a rebrand - they needed a complete visual overhaul that matched the adrenaline of their sport and the passion of their community.
What we built:
We crafted their entire brand identity from scratch: logo suite, colour palette, typography, brand guidelines, the works. Everything designed to feel as bold and unapologetic as the riders themselves.
Then we built a custom website that doesn't just book shuttles and sell hire bikes, it gets people hyped. Clean product layouts, easy browsing, mobile-optimised, and conversion-ready. The kind of site that turns casual browsers into customers.
But we didn't stop there. We've been their ongoing creative partner, jumping in whenever they need design support - campaign graphics, social templates, promotional materials, you name it. Regular design wizardry to keep their brand sharp and their launches looking professional.
The goal: Create a visual experience that gets adrenaline junkies hyped and weekend warriors curious. A brand that speaks to serious riders without intimidating newcomers.
The result: A brand that doesn't just roll - it absolutely shreds.































“Pez rebranded us in two days and had our website up within the week, honestly couldn’t believe how easy the whole process was. Everything was clear, fast, and we’ve got all the files we need going forward.”
“Pez rebranded us in two days and had our website up within the week, honestly couldn’t believe how easy the whole process was. Everything was clear, fast, and we’ve got all the files we need going forward.”

“Pez rebranded us in two days and had our website up within the week, honestly couldn’t believe how easy the whole process was. Everything was clear, fast, and we’ve got all the files we need going forward.”
Brand Identity





